My Bag

Meet the Holdie Folk

Woohoo the Holdie Folk are here! Get to know the inhabitants of Holdie Land, and join them on some incredible adventures into the world of imagination. We can’t wait for you to meet these loveable, little, palm-sized folk. Are you ready? Here they are!

Campaigns | WARES by Olli Ella

Last week, we added a new collection to the Olli Ella family - WARES by Olli Ella, an ethically produced collection, made from 100% organic cotton. We were so very lucky to have our talented photographer and wonderful friend, Lisa Sorgini, photograph this campaign.

BTS | WARES by Olli Ella

This week, we introduced you all to our very first apparel collection; WARES by Olli Ella! We are so proud of this collection & all the work that went in behind the scenes to make it happen! 

Baskets, baskets, baskets!

They’re here! We are so excited to introduce some brand new baskets to our range! 

Say hello to our new hues!

Our much loved rattan products now come in the sweetest pastel hues! We couldn't be more in love with these new additions and we hope you love them too!

Holdie Furniture is here!

Spruce up your Holdie House with this collection of minimalist timber furniture. Collect all four sets! 

Do you Play'n Pack?

Introducing the Play'n Pack! A bag full of travel fun for little adventurers...

Introducing the See-Ya Suitcase!

Introducing Olli Ella’s new collection of kid-sized luggage. The See-Ya suitcase can be wheeled to and from airport gates, stations or around the garden by small folk 
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