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Meet the Holdie Folk Fairies, Magical Creatures & Luvya Bags Olli Ella

Meet the Holdie Folk Fairies, Magical Creatures & Luvya Bags

We are absolutely thrilled to share with you the newest members of Holdie World! We cannot wait to see your little ones bring the magical adventures of these new Holdie Fairies and Magical Creatures to life. And that’s not all! We’re also welcoming a new basket to the family. Meet our new heart-shaped beauty, the Luvya Bag.
Meet the Dozy Dinkums

Meet the Dozy Dinkums

We’ve all been waiting such a long time dreaming up these babies, and now they are almost here… the Dozy Dinkums - Pip, Pickle, Mini and Moppet.
Play it forward with our first ever collaboration with Rose & Rex + Experience Camps

Play it forward with our first ever collaboration with Rose & Rex + Experience Camps

We are absolutely thrilled to share our first ever collaboration! We’ve teamed up with imaginative play specialists, Rose and Rex, to welcome the two newest members of our basket family: Lemon Luggy and Lemon Mini Chari. Say hello to the loveliest, lemoniest baskets you ever did see.  
Changing Basket Guide

Changing Basket Guide

Here at Olli Ella we’re often asked about the differences between our much loved Changing Baskets, so we’ve rounded up the details!
underWARES | Effortless, neutral and easy-care Organic Cotton underwear for bump, nursing and beyond

underWARES | Effortless, neutral and easy-care Organic Cotton underwear for bump, nursing and beyond

We welcome underWARES by Olli Ella - our debut intimates collection. Born from the desire to create charming maternity underwear that supports women from bump to nursing and beyond.
Meet Holdie Folk Farmers!

Meet Holdie Folk Farmers!

Welcome to the Holdie Folk Farm - home to Farmers (and best friends) Poppy and Forest
WARES | The Arroyo Collection

WARES | The Arroyo Collection

When you are comfortable in your skin, when you are surrounded by those who...
Meet the Dinkum Dolls!

Meet the Dinkum Dolls!

And here they are, the Dinkum Dolls! Full of love and wonder, children can...
WARES | For Small Folk

WARES | For Small Folk

Remember when you were little and you had that one favourite outfit you would...
WARES | Introducing the Morning Collection

WARES | Introducing the Morning Collection

The Morning Collection is here. With cool, fresh hues intermixed with earthy...
Meet the Holdie Folk

Meet the Holdie Folk

Woohoo the Holdie Folk are here! Get to know the inhabitants of Holdie Land, and...
Campaigns | WARES by Olli Ella

Campaigns | WARES by Olli Ella

Last week, we introduced a new addition to the Olli Ella family! WARES...
BTS | WARES by Olli Ella

BTS | WARES by Olli Ella

This week, we introduced you all to our very first apparel collection...
Baskets, baskets, baskets!

Baskets, baskets, baskets!

They’re here! We are so excited to introduce some brand new baskets...
Say hello to our new hues!

Say hello to our new hues!

We are so excited to introduce a new, vintage-inspired colour palette...
Do you Play'n Pack?

Do you Play'n Pack?

Introducing the Play'n Pack! A bag full of travel fun for little adventurers...
Holdie Furniture is here!

Holdie Furniture is here!

Spruce up your Holdie House with this collection of minimalist timber...
Introducing the See-Ya Suitcase!

Introducing the See-Ya Suitcase!

Introducing Olli Ella’s new collection of kid-sized luggage. The See-Ya...
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